How to Grow your Business with App Store Optimization?

Introduction:

According to stats, there are approximately 6 million apps in the Android and iOS play stores. Every app designed with its unique features has to compete with niche apps. Now it’s quite obvious that your app is going to face a lot of tough competition. This is where App Store Optimization (ASO) becomes crucial.

If you wish to know how to grow business with App Store Optimization then this article is just for you.

Mobile App for Your Business – The Need of the Hour

Why Embracing digital transformation has become the need of the hour for business enterprises to meet changing business and market requirements. A survey conducted by McKinsey revealed that more than 77% of CIOs are favoring the mobile-first approach to digital transformation. Having more than 6.648 Billion smartphone users worldwide, thus unfolding new Avenues for Businesses. Mobile applications have now become the driving force of prosperity and success for small- and large-scale enterprises.  As every business aims to increase its audience base, brand popularity, sales, and revenue generation, mobile applications have become the perfect solution multiplying growth opportunities and generating hefty revenues.

Developing and launching mobile applications is an amazing way to grow and expand the business!

Climbing the App Store Rankings:

Speaking of having a mobile application for a business, building, testing, and publishing an app isn’t the only tough part. The harder part is what comes next: How to perfect your app listing and how to rank high in the play store. 

What Exactly is App Store Optimization?

App Store Optimization (ASO) is the process of optimizing a mobile app to achieve higher ranking in the app store’s search results. The apps that rank at the top gets more user visibility and so they are more likely to be downloaded. The process of App Store Optimization can be compared with the process of Search Engine Optimization (SEO) for websites. As SEO focuses on improving a website’s visibility in Search Engine Results Pages (SERPs), ASO focuses on improving an app’s visibility in App Store Search Results.

How to grow business with App Store Optimization (ASO)?

The ultimate goal of a best App Store Optimization strategy is to reach more users, get higher downloads and increase the loyal customer base. The perfect ASO strategy is trusted to deliver a strong impact on keyword ranking & install numbers.

Now, let’s examine the different ways in which you can grow your business with App Store Optimization.

• Improve Visibility & Stand out in the App Stores

The perfect ASO strategy can give your app maximized visibility in the app stores. Your app will get shown at the places where it matters.  As most of the time users discover new apps while searching using a particular niche or using keywords, ASO makes your application appear at the top of the search results.

ASO doesn’t simply focus on ranking your application high in search results but it also sets its focus on capturing people’s attention fast enough that it triggers a conversion. App Store Optimization strategy is the perfect gateway to increase your app downloads and build your brand.

• Get Discovered by High-Quality and Relevant Users

Making the app get discovered by the right users who are searching for an app like yours is very crucial. App Store Optimization is a great strategy to make your app get discovered by users as it helps in making your app to relevant users’ keywords. ASO perfectly aligns keywords with audience intent and triggers quality application downloads that won’t churn.

• Increase Organic App Downloads in a Sustainable Way

The best ASO strategies identify your target audience and carefully analyses how they interact with your app. This approach gives the opportunity to enhance targeting initiatives and drives better user engagement and retention. The strategies formulated from this approach boost your organic installs and ensure long-term results. Thereby continuously monitoring user engagement and making smart adjustments will make sure that your efforts are successful.

• Cut User Acquisition Costs and Get Continuous Growth

As ASO strategies trigger organic growth, you get lower user acquisition costs eventually freeing you from the burden of spending excess revenue on ads. By cutting down the user acquisition cost, ASO stimulates steady growth.

• Increase App Revenue and Conversion Rates

As ASO strategies boost organic growth, it also contributes to increased in-app purchases. As your app gets more visibility in the app store which triggers more app installs and provided you have a great app experience, users are going to purchase things in-app. Thus, ASO not only boosts conversion rate but also increases app revenue.

Conclusion:

In this article, we have given you a clear idea of how to grow your business with App Store Optimization. ASO is undoubtedly the most sustainable and low-cost user acquisition strategy that gives everlasting results.