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The Role of Influencer Marketing in the Customer Journey  Influencer marketing has become an integral component of many brands’ marketing strategies. Partnering with individuals who have a significant following on social media platforms like Instagram, YouTube, and Twitter is called influencer marketing. Through sponsored posts or product placements, these influencers promote products and services to their followers in an authentic way that resonates with their audience. The impact of influencer marketing exists throughout the entire customer journey, building awareness through post-purchase evaluation. This article will explore the role of influencer marketing in each stage of the customer journey – from awareness to advocacy – and highlight its impact on consumer behavior. We’ll also discuss best practices for implementing an effective influencer marketing campaign that aligns with your brand’s objectives and resonates with your target audience. Why Use   Influencer Marketing ? Bra