How Different Types of Email Marketing Can Drive Sales and Conversions
How Different Types of Email Marketing Can Drive Sales and Conversions Introduction Email marketing is a method used to promote or grow your business by sending emails to people who might buy your products/services from you. It is an easy and smart way to interact with people. This process makes them interested, and hopefully makes them buy something. When we send a lot of emails to various individuals, it constitutes an email marketing campaign. These Different types of email marketing campaigns include different types of emails such as newsletters, welcome emails, sales emails etc. To improve the effectiveness of these campaigns, there is special software called “email tracking software” to track who opens emails and buys products/services. Essentially, email marketing helps companies communicate, sell products, and expand their business. Email Marketing Campaigns has Two Main Categories – Based on the Targeted Audience and Objectives Inbound Email Marketing Inbound Email Marke