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  Mastering Market Segmentation: Strategies for Targeting the Right Audience What is market segmentation? Market segmentation is grouping potential buyers by their similarities. They can be demographic, geographic, psychographic, or behavioral segmentation. The goal is to find unique demographic segments. They will react in the same way to certain marketing activities. This will help companies create campaigns that appeal to each segment. Importance of Market Segmentation Enhanced Customer Understanding : Market segmentation helps businesses know their consumers’ needs. It also makes it possible to make marketing as personal as possible. Improved Product Development : This technique helps firms find unmet market needs. It lets them serve those needs with solutions for targeted segments. Cost Efficiency : Differentiated marketing is cheaper and more efficient than undifferentiated marketing. Segment marketing can improve marketing efficiency and boost ROI. Increased Sales : Segmentation