Website Development and Digital Marketing Services

  Proven Inbound Marketing Strategies to Maximize ROI in 2024  Maximize Your ROI with Inbound Marketing Do you know that  inbound marketing  can make up to three times the number of leads that outbound marketing can make? Besides, it has a cost of 62% less. Isn’t that amazing? This just confirms how powerful this marketing strategy is when it comes to expanding your business & achieving sustainable ROI. Some more insights & best practices will be provided to you so that you are able to attract, capture, & nurture your audience. We will also discuss content marketing, social media, CRO, SEO, email marketing and automation tools. Read more articles: StartMetric Services What is Inbound Marketing and Why Is It Crucial for ROI in 2024? Inbound strategies attracts customers towards your business organization through the provision of valuable information. It is very different to outbound marketing where the marketer simply wants to interrupt the consumer with a message. On the ot

  The Ultimate 5-Step Social Media Audit Roadmap Social media is constantly changing, and your strategy should change too. A  social media audit  can help you determine if your marketing strategy is working. There are many ways to do an audit but choose a simple method that will give you useful insights. If your social media efforts are not producing the desired results, consider changing your focus through data collection to improve results. What is a Social Media Audit? A social media audit evaluates media accounts to evaluate performance, content material, target market engagement, logo consistency, and competitor activity. It facilitates you to enhance your approach and boost your online presence.   Social Media Audit vs SWOT Analysis A social media audit looks at how well a business is doing on social media. It examines things like follower increase, engagement quotes, and how the content is performing. SWOT Analysis  is a much broader tool that evaluates a business’s ordinary rol

  How Geofencing Marketing Can Drive 3X More Customers to Your Business What is Geofencing Marketing? Location-based marketing, often known as geofencing marketing. What is it, exactly? And how does one use it? Geofencing suggests the fencing off a particular area that you have chosen to advertise your business in. Businesses build a virtual wall or fence around the selected place to attract more individuals. Geofencing marketing, otherwise known as location-based marketing, is a way of reaching and involving potential customers within real-world neighbourhood places. Local businesses can use this strategy to send customized messages, adverts, or notifications whenever someone enters or leaves certain geographical areas based on mobile device data such as smartphones and tablets. The widely known example of geofencing marketing is its application by  Walmart  through targeting based on location. To target customers who are close to their stores. Walmart uses geofencing technology with

What is Blockchain?  Future of Transactions We have been living in times where it is difficult to track the source of any information and also while any information is being circulated, chances are that it could be tampered upon. Ever wondered if one wants to sell a piece of land and the buyer wants to know the details of its first owner and identify how many times that piece of land was sold? Well, it was extremely difficult until a decade ago. Technology, architecture and design pattern underwent major overhaul to address such complex challenges with minute nitty-gritties. Introducing the cutting edge solution for such complex problem – The BlockChain. A really interesting concept of decentralizing data storage policy while keeping the security of the same intact. How the concept of “Blockchain” was coined remains a mystery as some say it was created by group of people and others say that it was the brain child of one genius. Whoever created, we are happy to be benefited from it. The

 5 Ways to Market Products or Services Online Once you are ready to sell your product or service, it is very important that your prospective buyers know about it. The best way to create awareness at present is to promote your products online. However, it is easier said than done. The question, “how to promote products online” can’t be summed up in a single sentence. Digital marketing  requires systematic planning and execution through any or a combination of the following: Email Marketing It is one of the classic yet among the most efficient ways of promoting your product to convert clients. You can plan your email marketing campaign and start sending out promotional emails to your leads. The chances of conversion through emails is generally higher if you include ‘call to action’ buttons with proper placement and clear visibility. The content of your email must be good enough to persuade the client to click on the button you want and to pay you money. Social Media Marketing When all yo