How Geofencing Marketing Can Drive 3X More Customers
How Geofencing Marketing Can Drive 3X More Customers to Your Business What is Geofencing Marketing? Location-based marketing, often known as geofencing marketing. What is it, exactly? And how does one use it? Geofencing suggests the fencing off a particular area that you have chosen to advertise your business in. Businesses build a virtual wall or fence around the selected place to attract more individuals. Geofencing marketing, otherwise known as location-based marketing, is a way of reaching and involving potential customers within real-world neighbourhood places. Local businesses can use this strategy to send customized messages, adverts, or notifications whenever someone enters or leaves certain geographical areas based on mobile device data such as smartphones and tablets. The widely known example of geofencing marketing is its application by Walmart through targeting based on location. To target customers who are close to their stores. Walmart uses geofencing technology with