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  The 7 Functions of Marketing: A Step-by-Step Guide to Success Ever wonder how companies find their customers and become successful? In the business world, marketing acts like a watchtower, connecting a company with the people who are interested in its products or services.  Marketing functions  uses a variety of promotional techniques to capture consumer attention and drive sales. It is not a one-size-fits-all approach; Marketing is a multifaceted team effort. From catchy ads to pricing, quality control, and customer data collection, let’s dive into  7 functions of marketing  that play an important role in helping marketing businesses grow and thrive, and let’s look at how they work together to achieve business success. Why   Marketing Functions   Are Important for Business Growth Think of the  marketing functions  as a ladder to success. Every project is like a stepping stone that helps businesses move forward. They are super important because they guide companies towards their goal

 How Different Types of Email Marketing Can Drive Sales and Conversions   Introduction Email marketing  is a method used to promote or grow your business by sending emails to people who might buy your products/services from you. It is an easy and smart way to interact with people. This process makes them interested, and hopefully makes them buy something. When we send a lot of emails to various individuals, it constitutes an email marketing campaign. These Different  types of email marketing campaigns  include different types of emails such as newsletters, welcome emails, sales emails etc. To improve the effectiveness of these campaigns, there is special software called “email tracking software” to track who opens emails and buys products/services. Essentially, email marketing helps companies communicate, sell products, and expand their business. Email Marketing Campaigns has Two Main Categories – Based on the Targeted Audience and Objectives Inbound Email Marketing Inbound Email Marke

  How Geofencing Marketing Can Drive 3X More Customers to Your Business What is Geofencing Marketing? Location-based marketing, often known as geofencing marketing. What is it, exactly? And how does one use it? Geofencing suggests the fencing off a particular area that you have chosen to advertise your business in. Businesses build a virtual wall or fence around the selected place to attract more individuals. Geofencing marketing, otherwise known as location-based marketing, is a way of reaching and involving potential customers within real-world neighbourhood places. Local businesses can use this strategy to send customized messages, adverts, or notifications whenever someone enters or leaves certain geographical areas based on mobile device data such as smartphones and tablets. The widely known example of geofencing marketing is its application by  Walmart  through targeting based on location. To target customers who are close to their stores. Walmart uses geofencing technology with

  The power of corporate marketing services to build brand identity What is Corporate Marketing? When you promote a company’s products or services it comes under corporate marketing. Corporate marketing is about creating a strong and appealing image for a product to build an emotional connection with consumers. If you promote your good or service in a way that will allow it to meet customer needs or potential consumers’ problems. You can take the famous brands for reference – there are so many brands creating the butter, but  Amul  is famous of all. The concepts they are using, and the promotion strategy they are using are outstanding. These things show how powerful the corporate marketing strategy they are using to promote their products. What is a Corporate Marketing Strategy? The way you create a plan before starting any company or business. What would you do? First, you create someone guidelines for your company to follow, decide on a logo, plan a strategy for promotion, etc. The

  What are the four parts of a SWOT analysis  Your Business's Strengths and Threats  Introduction: You must have seen many times that some companies are growing very easily but some companies are just struggling to stay in the market. Why is this happening? What method do these websites use? What is the strategy by which you can reduce your competition? How can you prepare a strategy for your business? You can get answers to all these questions with the help of SWOT analysis. With the help of SWOT analysis, you can give the right direction to your business. Take a pause and assume – What are your business’s superpowers? What are its Achilles’ heels? And what about the large, huge world out of doors – any golden opportunities or looming threats out there? With SWOT analysis, you will get answers to these questions. You can discover your internal strengths and weaknesses while keeping an eye on the ever-changing area of possibilities and threats. It’s not just knowing about where you