SEO vs SEM in Digital Marketing
SEO vs. SEM in Digital Marketing: Which Strategy is Right for Your Business? SEO vs SEM: Introduction Well did you know that majority of online experience start with a search engine, and they account to 68% on average. However, of all the people who use a search engine only 0.78% of them will click on any link on the second page. The problem with not having optimization for traffic visibility is that you are probably leaving traffic with potential on the table. In the digital marketing yard, SEO vs SEM are two of the most effective processes for the targeted traffic generation and better visibility. However, what might be best for another business, may not be suitable for yours. When it comes to utilising SEO you must decide if you want the long-term strategy or the short-term profits and opportunities that are involved in SEM? In this guide, we will focus on the differences between SEO and SEM and what benefits both should offer for your business plans. What is SEO (Search Engin...