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SEO vs SEM in Digital Marketing

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  SEO vs. SEM in Digital Marketing: Which Strategy is Right for Your Business? SEO vs SEM: Introduction Well did you know that majority of online experience start with a search engine, and they account to 68% on average. However, of all the people who use a search engine only 0.78% of them will click on any link on the second page. The problem with not having optimization for traffic visibility is that you are probably leaving traffic with potential on the table. In the digital marketing yard, SEO vs SEM are two of the most effective processes for the targeted traffic generation and better visibility. However, what might be best for another business, may not be suitable for yours. When it comes to utilising SEO you must decide if you want the long-term strategy or the short-term profits and opportunities that are involved in SEM? In this guide, we will focus on the differences between SEO and SEM and what benefits both should offer for your business plans. What is SEO (Search Engin...
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13 Easy Steps for Ecommerce Website Development Process

  13 Easy Steps Before Starting Ecommerce Website Development Process Steps Involved in the Ecommerce Website Development Process 1. Decide Your Product The first and most important step is to determine what you wish to sell. Once you know what you wish to sell, the other steps will become much easier to follow and you can align your steps according to the product you decide to sell. Hyper-personalisation is the big thing of 2025. Stand out by choosing a niche that resonates with current consumer demands: Eco-Friendly Products: Eco friendly packaging, Recyclable products, and products of natural origin respectively. Smart Gadgets: Smart home applications, connected home devices, and wearables reliance. Health & Wellness: Protein shakes, clothing, or stress relievers. That is why selecting a narrow specialization allows you to target the audience and become the recognized leader in the spheres you cover. Read more articles: StartMetric Services 2. Figure Out Your Ecommerce Busin...
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Location: United States
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Responsive Web Design Challenges

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  Responsive Web Design Challenges And How To Overcome Them In 2025 Introduction Imagine this scenario: One day, you are using your smartphone as a browser to access the internet with joy to investigate the new restaurant’s menu. You come across their website and whenever you try to visit it, reading the text is almost impossible, the images appear blurry and if you want to find your way around the site, you are in for a big surprise. Angry, you exit the site and think about how to find another solution. This is the reality in a world that is still breathing heavily in a new age of web design responsiveness or lack of it. Read more articles: StartMetric Services What is Responsive Web Design? Responsive web design is a concept that enables the web design of a page to automatically adjust its width and content depending on the nature of the visitor’s gadget. This means that if someone uses a smartphone, tablet, or desktop computer their view will be most favorable. The purpose is to...
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Location: United States
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